Founded by Niko Dafkos and Paul Firmin in 2014, starting life as a market stall in East London, built from a love of home fragrance, and a desire to create something of their own. Since then Earl of East has grown to include two bricks and mortar stores in London, an online shop, and a line of home fragrance and bathing products that are made sustainably by a dedicated team in London. Earl of East has 4 pillars, Create, Curate, Collaborate and Community, this foundation weaves through everything we do as a company.
